Tata Consumer Products Ltd.

Tata Consumer Products (TCPL) is planning to work ‘very closely’ with BigBasket, an e-Commerce platform that was recently acquired by the Tata Group, to drive win-win synergies in terms of costs and topline.

The company, which has more than doubled the sales contribution from e-commerce channel to around 6 per cent for domestic market last fiscal, is also focusing on enhancing its direct-to-consumer channel (D2C) approach of selected coffee brands and their specific websites. As part of the strategy, it is bringing 'Eight O'Clock', an America's Original Gourmet Coffee, under D2C besides Tata Coffee 1868 and Sonnets.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.