Tata Motors Passenger Vehicles Ltd.

Tata Motors has expanded its dark range with the launch of Altroz, Nexon, and Nexon EV dark editions in the country. The Altro Dark range is priced from Rs 8.71 lakh, the Nexon trims begin from Rs 10.41 lakh, while the Nexon EV is tagged at Rs 15.99 lakh. The company has also introduced a revamped dark edition of Harrier with a price starting at Rs 18.04 lakh (all prices ex-showroom Delhi).

The dark range is not only about the color theme, it adds various elements to enhance sportiness and premiumness of the product. The company expects incremental sales to accrue from the dark range.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.