Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has unveiled its new visual identity including a brand-new logo that will differentiate its SUV portfolio. The all-new visual identity is in tune with the company’s focus to be makers of sophisticated and authentic SUVs. The new identity will be communicated through a digital (watch the brand film here) and television campaign. The complete brand identity was designed by the Mahindra Design Team and embodies the willingness to change to suit a new world order.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.