Mahindra & Mahindra Ltd.
30.20 (0.97%) M&M’s SUV Thar clocks cumulative bookings of 75,000 units in one year of launch
Date: 05-10-2021Mahindra & Mahindra’s (M&M) SUV Thar has crossed 75,000 cumulative bookings mark in one year of its launch in the country. The all-new Thar continued its relentless march to automotive folklore and clocked 75,000 bookings just a year after its launch on Mahindra Group's 75th Anniversary on October 2, 2020.
It has breached the traditional boundaries set by off-roaders and invaded into the dreams of metro-based young, urban buyers who are looking for an authentic yet sophisticated SUV experience. 40 per cent of the bookings of the model have come from millennials. The new Thar comes with both petrol and diesel powertrains mated with manual and automatic transmissions. The last generation of the model used to come with diesel engine and manual transmission only.
Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.