Tata Consultancy Services Ltd.

Tata Consultancy Services (TCS) has won two diamond level awards at the 2021 ITSMA Marketing Excellence Awards in the categories - Embedding ABM Programs and Orchestrating Executive Engagement.

The company won the Embedding ABM Programs award for its ABM++ program that was initiated to create a scalable strategy for marketing and has shown impressive results within a year of its deployment. ABM++ leverages all the available digital channels and tools to personalize interventions at every step of the sales cycle, to boost sales in customer accounts. The program uses technology to gather customer insights, understand buying patterns, deploy digital campaigns, and measure results.

The company also won the Orchestrating Executive Engagement award for its innovative marketing initiatives during the pandemic. These include virtual social connects, mutually beneficial marketing strategies developed with key clients, and positioning clients as the hero and letting them tell the story of their transformation successes with TCS.

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.