ITC Ltd.

Diversified business conglomerate, ITC’s personal care brand Fiama Di Wills Men has introduced a Collector’s Edition soap series with the Lonely Planet Magazine India. A collector’s edition is typically a limited edition of a product where the manufacturer produces restricted number of pieces usually at a higher price. The new six Collector’s Edition packs are inspired by various water sports and specific destinations that are known for rejuvenating and revitalizing experiences.

ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.