ITC’s hospitality arm -- ITC Hotels has signed the first property Ekaaya in Udaipur under its new luxury brand ‘mementos’. Ekaaya, spread over 106 acres of land, offers 130 rooms. Brand 'Mementos' in the luxury segment and 'Storii' in the premium category are the latest addition to the hotel group's portfolio.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.