ITC Ltd.

ITC is currently trading at Rs. 193.30, up by 2.30 points or 1.20% from its previous closing of Rs. 191.00 on the BSE.

The scrip opened at Rs. 190.35 and has touched a high and low of Rs. 194.35 and Rs. 189.65 respectively. So far 51,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 211.35 on 29-Jul-2011 and a 52 week low of Rs. 150.00 on 24-Feb-2011.

Last one week high and low of the scrip stood at Rs. 199.65 and Rs. 189.65 respectively. The current market cap of the company is Rs. 1,50,070.00 crore.

The Institutions and Non-Institutions hold 50.47% and 49.22% respectively.

ITC, tobacco-to-foods giant opened its first retail store selling premium cigar brand 'Armenteros' in the capital as part of plans to strengthen its presence in the premium tobacco segment. The company had launched the 'Armenteros' range of handrolled cigars in Delhi, Mumbai and Kolkata last year. One of the oldest cigar companies in the world, La Aurora is manufacturing the 'Armenteros' cigars and these are being sourced from the Dominican Republic.

Cigars are sold at prices ranging from Rs 3,000 to Rs 10,000 per pack depending on the cigar sizes (Churchill, Torpedo, Corona, Petit Corona and Robusto).

The company also planning to launch the luxury store, 'Cigar Republic', in other key metros in future, apart from the capital. Apart from cigars and accessories, the store, which is located at ITC Maurya Hotel, will also have a library showcasing literature on cigars and other objects of interest to cigar connoisseurs.