Eicher Motors Ltd.

Eicher Motors’ motorcycle arm -- Royal Enfield has joined hands with British brand Belstaff to market an exclusive range of apparel. Launched in 1924, Belstaff is one of the leading British Heritage brands, known worldwide for its high-performance outerwear and jackets. With this collaboration, the company aims to write a new chapter in the brand history that celebrates the spirit of riding.

Eicher Motors is an India-based company, which is engaged in manufacturing automobile products and related components. The company operates in business verticals, including motorcycles, commercial vehicles and personal utility vehicles.