ITC enters plant-based meat market
Date: 05-01-2022ITC has entered the plant-based meat market. ITC's food business will launch plant-based burger patties and nuggets providing the taste of chicken to consumers through retail, e-commerce, and food service establishments in the country's top 8 cities, advised by expert nonprofit Good Food Institute India (GFI India) on product and positioning strategy.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.