State Bank Of India

State Bank of India, India's largest public sector lender has decided to allow prospective customers to generate in-principle loan sanction letter online for home loans. It is going to put in place an Internet-based customer acquisition solution for the same, which will save the net-savvy GenNext customers repeat visits to the bank’s branch for completing the formalities associated with getting a home loan.

The bank's sales executives will follow-up on the loan proposal with the customer, collect necessary documentary proofs and forward the application to Retail Assets Processing Centres for processing. The Web-based customer acquisition platform will provide the customer the option to request expert callback if he or she get stuck at any stage.