Maruti Suzuki India Ltd.

Maruti Suzuki India has entered into partnership with Quiklyz by Mahindra Finance for its Subscribe program. Quiklyz will offer a white plate subscription for the Maruti Suzuki range of vehicles. The Company has further added Kolkata market to its Subscription program.

Launched in July 2020, Maruti Suzuki Subscribe is a program where a customer can enjoy owning a car without buying a vehicle. It allows the customer to opt from a range of Maruti Suzuki vehicles, for multiple tenure options, for an all-inclusive fixed monthly rental. This monthly rental includes the vehicle usage charges, registration charges, maintenance, insurance, and other common services related to vehicle usage. Once the tenure is over, the customer has an option to switch over to a new car or avail the option of purchasing the subscribed car. The service also offers the customers the option of foreclosing the subscription at any point in time. The car subscription is a relatively new concept for the customers in India.

The company has also launched a marketplace model for Maruti Suzuki Subscribe that served as a unified platform to offer customised car subscription products through multiple partners at competitive rates.

Maruti Suzuki India (formerly known as Maruti Udyog) is an automobile manufacturer in India. It provides passenger cars, utility vehicles and vans. The firm also offers pre-owned car sales, fleet management and car financing services.