18.95 (0.61%) Mahindra & Mahindra’s (M&M) subsidiary-- Mahindra Electric Mobility (MEML) has partnered with Common Service Centres (CSC), a government organization that helps provide employment in rural India, to promote the adoption of electric vehicles. Through this association with CSC, MEML will offer its range of electric vehicles like the Treo and Alfa to aspiring customers in the rural markets. This tie-up will help MEML to penetrate rural markets and propagate the use of electric vehicles, thereby helping India achieve its EV mission quicker.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.