Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has partnered with CSC Grameen eStore, a government of India initiative, to deepen connections with over 7 lakh villages in India. The partnership will harness CSC Grameen's digital platform to facilitate Mahindra vehicle enquiries and real-time online lead transfer to M&M from deep rural pockets.  Using CSC's path-breaking digital tools, the Village Level Entrepreneurs (VLEs) would explain product features to customers and share the purchase intent with M&M for further action by authorised Mahindra dealers.

Through the association, CSC VLE network will serve as M&M touchpoints in over 7 lakh villages across India, further aiding and simplifying the process of enquiries and purchases. Customers can visit their nearest CSC VLE store to make an inquiry about select vehicles such as Bolero, Bolero Neo, Scorpio, XUV 300, Marazzo, Bolero Pickup and Bolero Maxi Truck.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.