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Tata Consumer Products’ JV, Sabyasachi to launch limited-edition lifestyle drinkware

Date: 08-04-2022

Tata Starbucks, a 50:50 joint venture between Tata Consumer Products and Starbucks Corporation has entered into partnership with leading designer and couturier Sabyasachi Mukherjee to launch limited-edition lifestyle drinkware.

The 'Sabyasachi + Starbucks' collection will feature a range of lifestyle drinkware including ceramic mugs and stainless-steel tumbler. The Sabyasachi + Starbucks collection showcases an idea of Indian art, rooted in its multi-cultural heritage and celebrates the power of cross-cultural storytelling.

As part of the tie-up, both Starbucks and Sabyasachi will support 'Educate Girls' -- a non-profit organization with a focus on working towards improving girls' and young women's education across rural India.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.