Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has partnered with CSC Grameen eStore, a government initiative, for its Small Commercial Vehicle (SCV) range of products. The partnership will harness CSC Grameen's digital platform to facilitate Mahindra vehicle enquiries and real time online lead transfer to M&M from deep rural pockets. Through this association, the CSC Village Level Entrepreneur (VLE) network will serve as M&M touchpoint in over seven lakh villages across the country.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.