Tata Motors Passenger Vehicles Ltd.

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Tata Motors’ arm initiates open innovation strategy

Date: 27-04-2022

Tata Motors’ wholly owned subsidiary -- Jaguar Land Rover (JLR) has initiated Open Innovation strategy, to accelerate next-generation technology and sustainability to support its modern luxury vision for the business, its partners, and customers.

Open Innovation will drive collaborations with start-ups, scale-ups and like-minded external organisations on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.