Tata Motors Passenger Vehicles Ltd.

Tata Motors is looking to drive a range of electric vehicles across various price points with multiple body styles and features to cater to a wide range of customers across segments. The homegrown auto major, which currently leads the domestic electric passenger vehicle segment by a distance, plans to cater to different sets of customers with products from its three distinct platforms. The company has gone ahead with a three-pronged approach for EV architecture.

With first-generation products like Nexon EV and Tigor EV, the company has been able to bring in one set of customers, while the recently showcased SUV coupe concept CURVV is expected to bring in another set of buyers into the company's fold. Similarly, the more aspirational architecture AVINYA is expected to cater to a more discerning set of consumers beginning in 2025.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.