Tata Consultancy Services Ltd.

Tata Consultancy Services (TCS) has provided its technical assistance to Duluth Trading Company by implementing its award winning AI-powered unified commerce platform 'TCS OmniStore' for the company. This will help Duluth Trading to drive seamless omni-channel checkout experiences using TCS OmniStore.

Duluth Trading was looking to enhance the in-store experience by leveraging its digital data and extending sales channels. The lifestyle company chose TCS as its transformation partner, and OmniStore as the core platform, for its flexibility, intuitive interface and ease of adoption.

TCS OmniStore effectively supports Duluth Trading’s growth strategy by replacing its traditional POS system, with a modern, services-based unified commerce platform merging and extending existing channels and customer touchpoints, as well as flexibly orchestrating omni-channel customer journeys. It serves as a single commerce platform for all in-store commerce: POS, MPOS, Scan and Go, curbside pickup and more.

The platform has enabled all Duluth Trading stores across the US to drive faster check-out and returns with improved visibility of items purchased across channels. For store associates, TCS OmniStore provides realtime access to universal carts, promotions and orders, item information and inventory with connected context between online and store. Store associates leverage this information to upsell and cross-sell, as well as offer personalized recommendations.

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.