GCPL’s arm acquires Soft & Gentle brand from Colgate-Palmolive

Godrej Consumer Products’ (GCPL) - subsidiary in the United Kingdom - Keyline Brands, has acquired the Soft & Gentle brand from Colgate-Palmolive. Invoiced sales for the brand in calendar year 2011 were £21m. The acquisition is being funded by low cost debt and the impact on GCPL’s consolidated Debt/Equity ratio is 0.03.

Soft & Gentle is the UK’s 4th largest female deodorant brand by market share and retains strong brand equity with retailers and consumers in the UK. The brand offers a truly ‘feminine’ position in the market on an innovative fragrance platform.

Godrej Consumer Products is a leader among India's Fast Moving Consumer Goods companies, with leading Household and Personal Care Products. Its brands include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, which are household names across the country.