Tata Consumer Products Ltd.

Tata Consumer Products has expanded its snacking portfolio with the launch of Tata Soulfull Masala Oats+. Made with the goodness of wholegrain oats, traditional Indian millets such as navane and jowar, desi masalas and real vegetables, Tata Soulfull Masala Oats+ is a crunchy, non-sticky product in taste profiles well suited to the Indian palate. The new offering is in line with TCP’s focus to innovate and add on to Tata Soulfull’s existing portfolio that includes cereals, wholesome snacks, muesli and plant-based protein drinks.

Tata Soulfull is on a journey to make traditional Indian millets relevant to the modern consumers in accessible formats. The brand is looking to expand its snacking footprint with Masala Oats+ with a ‘better-for-you’ offering having 25% Millets which make the Oats non-sticky and crunchy. Tata Soulfull Masala Oats+ is available in four delicious variants catering to taste preferences of consumers across markets - Mast Masala, Desi Veggie and Tomato Twist in North, East & West markets; and Mast Masala, Desi Veggie and Peppy Curry for the Southern markets. The Tata Soulfull Masala Oats+ is priced at Rs 15 for a 38 g pack and Rs 209 for a 500 g pack respectively.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.