Tata Consumer Products enters alternate meat segment

Date: 23-07-2022

Tata Consumer Products (TCP) has entered the plant-based meat products category, under a new brand ‘Tata Simply Better'. This is in line with the Company’s focus on accelerating innovation and expanding its total addressable market. With this new brand, the company is extending its product portfolio into a new category, targeting consumers who are looking to incorporate more plant-based ingredients for health, environmental or other considerations, without compromising on taste.

As part of Simply Better, four delicious plant-based meat variants have been launched - Nuggets, Burger Patty, Awadhi Seekh Kebab and Spicy Fingers. The product range is rich in protein, it is trans fat free and has no added preservatives, artificial colours or artificial flavours. While regular meat/ alternative meat products need to be refrigerated, Simply Better can be stored at room temperature making this a convenient and travel friendly product. The products are priced between Rs. 350-450 and will be available across India in select retail outlets and on ecommerce platforms.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.

Tata Consumer Products Ltd.

Tata Consumer Products enters alternate meat segment