Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has launched Bolero MaXX Pik-Up, a new brand of futuristic pickups catering to the transport and logistics needs of modern India. The company unveiled the brand with the launch of the Bolero MaXX PikUp City 3000 at an introductory price of Rs 7.68 lakh onwards (ex-showroom), available with a down payment of Rs 25,000 and with attractive finance schemes.

Bolero MaXX Pik-Up is a pioneering new brand from Mahindra, engineered and designed to set new benchmarks in the pickup segment. This latest pickup brand boasts of the advanced connected technology - iMaXX telematics solution, enabling effective vehicle management and maximizing business productivity. Segment-leading comfort and safety features provide driver convenience on longer routes. Premium design features such as a new front grille, new headlamps, and a premium new dashboard with a digital cluster will accentuate pride of ownership for the business owners.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.