Wipro Ltd.

Wipro Consumer Care and Lighting, a Unit of Wipro, plans to enter the Philippine market through acquisitions. Given that there is a huge opportunity yet to be tapped in the Southeast Asian region, the destination of Philippines certainly attracts the company. Further, Philippines’ per capita consumer spending is almost estimated to be double of India. At 100 million, Philippines is the seventh-most populated nation in Asia, and 12th-most globally. However, the company would take some time before it enters the market as it is yet to study the market fully.

Wipro Consumer Care and Lighting also plans to foray into body lotions and shampoo categories with its flagship brand Santoor. Although the category in which the company is entering into is highly competitive, there is a lot of headroom to grow as penetration level is significantly lower in India compared to other markets. Further towards this development, the company has also started test marketing the hair care and body lotion products last month.

Wipro Consumer Care and Lighting, has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care products and lighting products. It is also a leader in institutional lighting in specified segments like software, pharma and retail.