Eicher Motors Ltd.

Eicher Motors’ motorcycle arm -- Royal Enfield is targeting the young demographic profile for its latest 350cc Hunter range of bikes. The company, widening its product portfolio, unveiled the Hunter 350 motorcycle priced at Rs 1,49,900 for the base retro variant and Rs 1,68,900 (ex-showroom Tamil Nadu) for the metro variant.

The Hunter is equipped with the J-series engine platform and has received the 'highest number of bookings' from customers across products. The company launched also a new colour scheme in metro variant to win the younger customer base.

Eicher Motors is an India-based company, which is engaged in manufacturing automobile products and related components. The company operates in business verticals, including motorcycles, commercial vehicles and personal utility vehicles.