Axis Bank Ltd.

Axis Bank has launched ‘Dil Se Open - Aapke Liye’, an unfeigned and refreshed brand campaign which reaffirms and showcases the bank’s human value proposition to its customers. Created by Lowe, the campaign showcases five unique films inspired by real-life stories of the bank’s employees who have truly lived up to their Dil Se Open promise. These stories are a genuine testament to the work ethos of Axis Bank’s employees, driven by the idea of doing something more meaningful every single day.

The campaign has a multi-channel approach focusing on reach, visibility, and impact, wherein TV will be the lead medium and Digital will serve as the support medium. While the bank continues to strengthen its Dil Se Open identity in the urban markets, it has also actively taken its proposition into the heart of Bharat. Three out of five films are targeted towards the rural and semi-urban audience by focusing on products such as agri-loans (Krishi loans), small business banking and its extensive network of over 4,750 branches and more than 16,900 ATMs across the country.

Axis Bank is the third largest private sector bank in India. The bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.