-53.30 (-3.49%) CE Info Systems (MapmyIndia) has received approval for acquisition of 26.37% stake on fully diluted basis of Kogo Tech Labs for Rs 10 crore, with an option to raise the stake to 50% within 2 years. Kogo Tech Labs belongs to Social Travel Commerce Platform. The indicative time period for completion of the acquisition is in 7 days.
This acquisition will deepen MapmyIndia’s Automotive OEM portfolio, enabling in-vehicle commerce, discovery, community engagement and brand stickiness. By integrating Kogo’s social travel commerce platform into the Mappls N-CASE platform, MapmyIndia will now additionally provide to Automotive OEMs across India and the world, next-generation gamification, loyalty, engagement, community, content & commerce solutions. This would help Automotive OEMs deliver a premium and engaging user first approach
CE Info Systems is a data and technology products and platforms company, offering proprietary digital maps as a service (MaaS), software as a service (SaaS) and platform as a service (PaaS). It is India’s leading provider of advanced digital maps, geospatial software and location-based IoT technologies.