-4.40 (-0.20%) Kotak Mahindra Bank’s subsidiary-- Kotak Securities is on an expansion plan to on-board franchisees now and has already done so with five so far this year and nearly a dozen are in the pipeline. The brokerage from Kotak Mahindra Bank, which handles over 27 lakh demat accounts, has over 1,330 franchisees across the country now, some of which it wants to onboard now following which they will work as Kotak's Securities and their customers will be Kotak's.
The move assumes importance as traditional, bank-led full service broking companies have been losing customers to new-age online only discount brokerages like Zerodha, Angel One (which was a standalone non-bank led brokerage but of late turned a discount led online brokerage) Upstoxx among others.
Kotak Mahindra Bank offers a wide range of banking products and financial services for corporate and retail customers through a variety of delivery channels and specialized subsidiaries in the areas of personal finance, investment banking, life insurance, and wealth management.