Titan Company Ltd.

Titan Company’s flagship brand -- Tanishq has launched its festive collection ‘Alekhya’. Reminisce the beauty of age-old, rich Indian art forms as the magnificent ‘Alekhya’ collection takes its inspiration from the most notable Miniature and Pichwai paintings.

The stunning festive collection reimagines royal splendor, and showcases the inspiration from Indian paintings which have been designed into stunning contemporary jewellery pieces. This year's, Tanishq's festive collection is a one-of-a-kind that exude intricate craftsmanship and vivid hues, much like the ancient art form. Alekhya is a seamless blend of intricacy, heritage and traditional designs with modern sensibilities by giving new life to craftsmanship. The beauty of this collection lies in its inspiration from intricate paintings of Pichwai that depict tales from Lord Krishna's life and Miniature Paintings - a notable tradition of Mughal, Rajasthani & Pahari courts.

The exquisite collection features stunning designs which are inspired by stylized flora, detailed ornamentation, intricate strokes, lotus pods, vibrant colours, and ornate frames of these paintings. Each piece has been crafted with the use of variety of techniques like Piroi, Enamel; that adds a hint of modern glamour to these pieces and Gold and Kundan techniques. The use of these techniques adds a touch of majesty as well as delicacy to these pieces. These works of artisanal wonder reflect gloriously on the canvas of an artist's imagination and are an embodiment of embellishment, adding to the grandeur of decking out for the holiday season.

Titan Company is an Indian designer and manufacturer of watches, jewellery, precision engineering components and other accessories including sunglasses, wallets, bags and belts.