ITC Ltd.

ITC’s leading personal care brand Vivel has introduced Cell Renew, a skin care regimen comprising a face moisturizer, hand creme and body lotion. With this initiative, the company aims to expand its presence in the estimated Rs 7,000-crore skin care market in India.

The new product - Vivel Cell Renew is crafted to repair and fortify skin at the cell level. The advanced formula with 10 times the benefit of Vitamin E not only repairs the damaged skin cell barrier and replenishes lost nutrients, but also fortifies the skin’s natural defenses against free radicals and other environmental factors.