Apollo Hospitals Enterprise Ltd.

Interpublic Group's Lowe Lintas & Partners has bagged the creative duties of Apollo Hospitals. The mandate will cover all Apollo's healthcare verticals (barring insurance). This is for the second consecutive year that the account’s will be handled by the agency's Chennai office.

Lowe Lintas will be responsible for integrating national and regional initiatives which will enable Apollo to take a unified approach in its communications. The national creative campaigns will primarily use a lot of TV and digital media.

Apollo Hospitals is one of India's leaders in healthcare and according to the agency, the challenge will be to build on this significant equity and help make the brand ready for a new era of competition.Further, the agency has already executed a campaign for oncology-related robotic surgery, which is currently running in key markets.

Apollo Hospitals Enterprise, is the leading private sector healthcare provider in Asia and owns and manages a network of speciality hospitals and clinics, a chain of Pharmacy retail outlets across the country, and provides Consultancy Services for commissioning and managing the Speciality Hospitals.