Mahindra & Mahindra Ltd.

Mahindra First Choice Wheels, a subsidiary of Mahindra & Mahindra has sold one lakh vehicles through its Autobid auction platform. The platform has conducted nearly 7,500 auctions with over 6,500 buyers across nearly 900 locations.

Autobid is a world class auction platform that allows immense flexibility in auction formats which provides excellent liquidity for sellers and buyers, producing the best vehicle values for either customer, with a high conversion rate.

Mahindra First Choice Wheels is a used car mart, engaged in the purchase and sale of refurbished used cars in India. The company also offers various services, including check-up and rectification of minor mechanical/electrical faults, assistance in case of battery failure and key lock-out, emergency fuel, vehicle towing, taxi arrangement, wheel changing, and emergency ambulance services.