Mahindra & Mahindra Ltd.

Mahindra & Mahindra, a part of the US $ 15.9 billion Mahindra Group, has launched of its new Maxximo Plus, the country's most technologically advanced 0.85 ton payload mini-truck. Equipped with the pioneering yet simple-to-use 'Fuel Smart technology, the new Maxximo Plus allows the customer to choose between higher power (26 HP; 19.2 KW) or higher mileage (21.9 KMPL), as and when he needs, at the press of a switch. An upgrade over the successful Maxximo launched in 2010, the Maxximo Plus is available at attractively priced at Rs. 3.40 Lac in BS3, Ex-showroom Thane.

Apart from its Fuel Smart technology, the new Maxximo Plus adds to the superior value proposition of its predecessor with a longer wheelbase and a stronger 7-leaf rear suspension, which imparts more sturdiness under heavy load & over rough roads. Critical to commercial vehicle ownership is the operating cost, per ton, per kilometer; with the new Maxximo Plus the customer will potentially earn approximately 30% more, per year, over the competition. This is on account of its superior mileage which lowers fuel costs, lower maintenance costs and the ability to carry greater loads with faster turn-around time.

The new Maxximo Plus also comes with a class-leading 2 year/60,000 Km warranty, which provides greater peace-of-mind to the customer. Apart from these significant new advantages, the new Maxximo Plus retains the delight-features which give it the lead in Comfort, Style & safety. The new Maxximo Plus will continue to be available in two attractive shades of Appy Red and Diamond White.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.