Reliance Industries Ltd.

Reliance Industries’ step down arm -- Reliance Consumer Products (RCPL) has partnered with B2B e-commerce company udaan for pan-India distribution of beverage brand Campa's range of products. RCPL's range of Campa beverages will be initially available in over 50,000 retailers and kirana stores, which will gradually expand to over 1 lakh retailers and kirana stores in the next two months.

Under this partnership, RCPL has made available three new Campa flavours -- Cola, Orange, and Clear Lime -- under various consumption ranges and price points. To create awareness about the availability of the Campa range on the platform, udaan will work on various retailer promotions to drive expansion and increase the buyer base on the platform.

Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.