HDFC Bank Ltd.

HDFC Bank is aiming to double its semi-urban and rural (SURU) business in the next three to four years. The country's largest private sector lender, however, did not share the present size of the SURU business on both assets and deposits front.

Already 52 per cent of its overall 7,821 branches are in SURU locations, and it will be adding another 675 branches over the next 12-14 months to take the SURU branches close to 5,000. The bank is also examining the possibility of adopting different loan underwriting standards for the SURU locations without compromising on its core principles of maintaining asset quality.

HDFC Bank is one of India’s premier banks providing a wide range of financial products and services using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.