Affle India’s wholly owned Singapore subsidiary -- Affle International Pte (Affle) has entered into a definitive Share Purchase Agreement to acquire 100% equity ownership in YouAppi Inc. (YouAppi). YouAppi’s acquisition is strategic for Affle as it aligns to its Affle 2.0 global growth strategy of verticalizing teams & platforms with deeper platform integrations, to fortify all use cases of its CPCU business in the gaming vertical. Cost of acquisition is $35.44 million (around Rs 291 crore).
Affle (India) is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.