RateGain Travel Technologies Ltd.

RateGain Travel Technologies has launched third update for its solution AI Audiences, an AI-powered model built using Adara's ecosystem of travel data. The dataset consists of search and booking data from over 270 partners across flights, hotels, car rentals, live events and credit card expenditures. The comprehensive reach of Adara helps its customers get a deep understanding of trip and traveler persona characteristics based on their needs.?Based on the marketers' objectives, Adara creates a model that predicts the revenue per customer. Prospects with high potential revenue are ranked higher and provided as an audience or set of tiered audiences.

Marketers can start with top tiers and dip into lower tiers sequentially as the need for scale increases. The model then is optimized based on external factors that impact the performance of the campaign by Adara’s data science teams. AI Audiences have delivered up to 10X better campaign performance in the past. As ADARA adds new partnerships, it is able to source new data, upon which new features can be built to enhance model quality further.

RateGain Travel Technologies is among the leading distribution technology companies globally and it the largest Software as a Service (SaaS) company in the hospitality and travel industry in India.