Yes Bank inks IPL’s sponsorship deal for the next five seasons

Private sector Yes Bank has signed up sponsorship deal with Indian Premier League (IPL) for the next five seasons. The bank is the latest addition to IPL's list of partners, which includes the likes of Pepsi and Vodafone.

In November last year, PepsiCo India Holdings won the title sponsorship for Rs 397 crore for the next five editions of IPL. Besides, Vodafone also renewed its association with IPL. Further, this year’s edition will be played from April 3 to 26 May. A total of 76 matches will be played during the period of seven weeks.