Tata Consultancy Services Ltd.

Tata Consultancy Services (TCS) and Marks & Spencer (M&S) have won the Retail Partnership of the Year award at the Retail Systems Awards, for the loyalty platform co-created by both the partners.

The Retail Systems Awards celebrate excellence in the retail sector with a strong focus on technology innovation. TCS and M&S were recognised for their collaboration to build an in-house loyalty platform using the latest technology stack, an engineering-driven approach, and a cloud-first strategy to enhance customer experience. TCS and M&S created a modern, scalable, headless, microservice, and event-based architecture that meets current and future business requirements. The new solution is performant, data-driven, and capable of supporting major marketing campaigns and business events.

The new loyalty platform enables M&S to innovate and redefine its loyalty proposition with shorter time to market. The engineering-first approach adopted in its design gives the platform tremendous scalability, enabling M&S to target customers at scale and run massive campaigns with zero impact on retail operations during the peak seasons.

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.