Tata Motors Passenger Vehicles Ltd.

Tata Motors has created a forum, through ‘TECHFEST’ program bringing together about 25,000 technicians, spread across the company's 1,300 commercial vehicle dealerships and authorized service stations, to upgrade their skills.

Through TECHFEST, the company aims to promote a mutual understanding between Tata Motors and dealer service technicians, allowing them to learn the latest in service technologies, at the same time understanding their training needs, ensuring the highest levels of service quality and delivery. The first edition of TECHFEST was based on aggregate identification and specification, lubricants, vehicle electrical’s, safety and troubleshooting.

The 5 stage competition is based on technical and theory tests, which analyses the quality of technicians. Through these evaluation processes, Tata Motors has been able to design and develop advanced training modules, to upgrade technical skills and usage of specialized tools, also rewarding and recognizing best talent, and thereby creating healthy competition among channel partners.