Mahindra & Mahindra Ltd.

Mahindra & Mahindra's (M&M) subsidiary -- Mahindra Tractors has officially launched its much-anticipated, future-ready range of tractors - the Mahindra OJA - at Futurescape, an event held in Cape Town, South Africa.

Derived from the Sanskrit word ‘Ojas’, meaning Powerhouse of Energy, OJA is Mahindra’s most ambitious global lightweight tractor platform. Developed in collaboration between the engineering teams of Mahindra Research Valley, India, the R&D centre for Mahindra AFS and Mitsubishi Mahindra Agriculture Machinery, Japan, at an investment of Rs 1200 crore, the new OJA range brings about a transformative shift in Light Weight 4WD Tractor design and engineering, to deliver cutting-edge innovation in tractor technology.

In Cape Town, Mahindra unveiled new tractors on 3 OJA platforms - the Sub Compact, Compact and Small Utility platforms, addressing diverse market needs. With 4WD as standard, Mahindra launched 7 new tractor models for the Indian market on the Compact and Small Utility platforms. These models range from 20HP - 40HP (14.91kW - 29.82kW), for a wide array of applications, for unparalleled platform versatility and efficiency to handle diverse agricultural tasks.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.