Reliance Industries Ltd.

Reliance Retail Ventures (RRVL) has entered into a joint venture with Bollywood actress Alia Bhatt-promoted clothing brand of kids and maternity wear Ed-a-Mamma and acquired 51 per cent stake in Ed-a-Mamma.

Ed-a-Mamma was founded by Alia Bhatt in 2020 as an apparel brand for 2–12 year-olds. From its online debut to its offline presence in department stores, Ed-a-Mamma quickly established itself as a favoured choice among discerning consumers. Reliance Retail Ventures, the holding company for retail operation of Reliance Industries.

Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.