Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M), India’s leading SUV manufacturer, has conferred that its new Sub 4 metre Verito will be named the ‘Verito Vibe’. The much awaited launch of the ‘Verito Vibe’ is scheduled next month. The ‘Verito Vibe’ is indigenously designed and developed by the company and is smartly packaged in a sub-4 metre length on the proven Verito platform.

The ‘Verito Vibe’ will be packaging the well acclaimed strengths of class-leading space and comfort, robust build and the ever reliable 1.5 Litre dCi Diesel Engine. The Verito Vibe will sport some first in class styling elements in this younger and sportier avatar. The company has decided on the name ‘Vibe’ for its newest offering, with the aim of conveying a distinctive youthful and vibrant imagery. ‘Vibe’ targets the socially aware, young consumer of today.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.