Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) - Mahindra USA (MUSA), reported 30% growth in retail sales in the United States of America for FY13 selling more than 10,000 tractors. The wholesale numbers for the last fiscal grew by 7%. The tractor manufacturer closed the fiscal year with record billings and record retail sales, gaining over 2% points, delivering its highest ever market share in the US.

The company was ranked No. 2 in the 2013 North American Equipment Dealers Association (NAEDA) Annual Dealer / Manufacturer Relations Survey for Overall Satisfaction, indicating a high degree of customer satisfaction. NAEDA is the apex dealer association in the USA. MUSA is also the No. 3 tractor manufacturer in the USA in the Under 80 HP category.

In FY-2013, MUSA opened its Northeast Authorized Distribution Center to serve and support the Northeast USA and Canada and launched mCRD (Mahindra Common Rail Diesel) Tier IV powered tractor models and mFORCE and mPOWER higher horsepower tractor models. During the year, Mahindra USA or MUSA also recruited 79 new dealers with the channel strength expanding to over 400 locations.