Tata Consumer Products Ltd.

Tata Global Beverages is planning to enter the functional beverages segment by introducing the Activate brand from its joint venture forged in 2010 with the US-based Activate, a performance beverage and bottled water firm. The US based firm is manufacturing and distributing vitamin enhanced flavored drinks under Activate brand, through a unique cap dispensing technology and has presence in the West and Southwest US markets.

The company’s 50:50 joint venture (JV) with PepsiCo India - NourishCo, is also scouting for manufacturing partners to make nutrient water. The company plans to go pan-India as it is in talks to set up at least 60-70 manufacturing units across the country. Tata Water Plus is the first packaged drinking water enriched with nutrients such as copper and zinc which are known to help body functions and strengthen immune system.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.