Affle (India) has completed the acquisition of 9.03% ownership (on a fully diluted basis) in Explurger. Explurger owns and operates an indigenous ‘AI-powered social media app’ focused on the travel vertical. It enriches company’s verticalized reach to the relevant users. Cost of acquisition is Rs 37.30 crore.
Affle (India) is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.