Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Services (MFCSL), India’s No 1 multi-brand car workshop company, has inaugurated its authorized dealership ‘Auto Alliance’ in Western suburb of Mumbai. The workshop will offer the entire range of services for customers, including purchase and sale of certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation. MFCSL has a network of 259 operational outlets and plans to open 500 outlets by FY15.

The company has also launched a new product called as Indian Blue Book (IBB). IBB is the most comprehensive unbiased resource for consumers and dealers to determine the value of their used cars. Besides, a new product for car evaluation by the name of “Autoinspekt” has been launched. This is based on the famed 118 point check list for car evaluation.