ITC Ltd.

ITC, a consumer goods-to-hotel conglomerate has expanded its deodorant portfolio by venturing into a new sub-segment - couple deodorant. The company has launched three pairs of deodorants under a new brand Engage - Rush for male and Blush for female, Mate for male and Spell for female, and Urge (male) and Tease (female).

ITC has complemented the product with innovative packaging design such as shaped cans. Engage for men have a bold, modern look and have been designed in classical black with a tinge of effervescent colours, while the range for women are in bright hues of pink, blue and yellow.

Engage is the first range of couple deodorants in the Indian market. This new range of deo sprays for men and women provides 24 hour freshness.