Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) - two wheeler arm - Mahindra Two-Wheelers is likely to target rural markets in order to tap the potential for executive motorcycles. It will leverage its big presence in the rural market with its farm equipment division including tractors, for marketing executive bikes. The company will offer a wider range of bikes for consumers to select from. The entity has decided to introduce Centuro bike in the second quarter of this financial year.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.