Dabur India launches gel-based facial bleach

Dabur India has expanded its skin care portfolio with the launch of gel-based facial bleach in the country. The product ‘Oxy Life Gel Bleach with Aloe Vera’ has been developed after extensive research by Dabur Research & Development Centre. The product would be available both in retail market as well as for parlor use in the pack sizes of 8 gm, 24 gm and 330 gm priced at Rs 35, Rs 80 and Rs 375, respectively.

Pursuant to launch of this product, the FMCG major aims to further strengthen its leadership position in the approximately Rs 300 crore skin bleach market and set new benchmarks for the growth of the category.

Dabur India is the fourth largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.